AD­VER­TIS­ING: $3.2bn –

Finweek English Edition - - INSIGHT -

The to­tal mo­tion pic­ture in­dus­try ad­ver­tis­ing spend in 2012. An overwhelming ma­jor­ity of that was spent on tele­vi­sion ad­ver­tis­ing, fol­lowed by news­pa­pers and out­door: • Tele­vi­sion (86.5%) • News­pa­pers (6%) • Out­door (3%) • In­ter­net (2%) • Ra­dio and mag­a­zines

(less than 1% each)

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