HERE’S WHAT THEY FOUND:

Finweek English Edition - - INSIGHT -

$40m-$50m:

The aver­age cost to mar­ket a fea­ture film dis­trib­uted by a ma­jor Hol­ly­wood stu­dio.

44%

of con­sumers aged be­tween

12 and 74

say that they trust trail­ers when de­cid­ing whether or not to see a film.

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