THE HOL­LY­WOOD MAR­KET­ING MA­CHINE

Finweek English Edition - - INSIGHT -

Ever won­der what big Hol­ly­wood stu­dios make from big budget films, and what they fork out to en­sure that you end up watch­ing them? The 86th Academy Awards took place on 2 March, and to cel­e­brate US mar­ket­ing web­site Ad­week put to­gether a by-the-num­bers look at the Hol­ly­wood mar­ket­ing ma­chine.

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