PROD­UCT PLACE­MENT

Finweek English Edition - - INSIGHT -

$1.8bn – The to­tal global spend­ing on prod­uct place­ment in movies in 2013.

100 – The num­ber of prod­uct part­ners Warner Bros. picked up for Man of Steel.

94% - of Amer­i­can teenagers see at least one movie a year.

$1.22bn – The amount Iron Man 3 (Walt Dis­ney Pic­tures) grossed world­wide in 2013.

$863 mil­lion – The amount The Hunger Games: Catch­ing Fire

(Lions Gate) grossed world­wide.

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