Crys­tal ball

Finweek English Edition - - INSIGHT - THERE’S BEEN A LOT

of talk over the last cou­ple of years about what the work­force of to­mor­row will look like. Busi­ness to­day is a com­pet­i­tive place where the only con­stant is change.

In the 2020: The New World of Work re­port, work­force so­lu­tions provider Kelly Ser­vices ex­plains how fu­tur­ists have fo­cused, per­haps ar­bi­trar­ily, on the year 2020, plas­ter­ing across the In­ter­net thoughts and ideas about how ev­ery­one’s con­cept of a nor­mal day of work will be shat­tered in just a few short years.

But many of these changes are hap­pen­ing al­ready, and by 2020, com­pa­nies that fail to em­brace some very fun­da­men­tal ways in which the global work­force is trans­form­ing will fall be­hind the com­pe­ti­tion.

“Mak­ing sure that you un­der­stand fu­ture trends will en­sure that you can adapt and there­fore grow your busi­ness steadily, rather than run the risk of be­com­ing ir­rel­e­vant,” says Ravi Goven­der, head of small en­ter­prises at Stan­dard Bank.

He ex­plains that en­trepreneurs tend to get caught up in the day-to-day op­er­a­tional trap of chas­ing dead­lines and tak­ing re­spon­si­bil­ity for mul­ti­ple func­tions within the busi­ness, how­ever, he thinks that they need to pay more at­ten­tion to pre­par­ing them­selves for change in­stead.

“Es­sen­tially, you need to look at events dif­fer­ently and proac­tively nav­i­gate your next chal­lenge. Where most people see dis­rup­tion and fight against change, you must see op­por­tu­nity and em­brace what change has to of­fer,” says Goven­der.

“To pre­pare ef­fec­tively, you must

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