For any business, regardless of its size or the sector in which it operates, entering new markets is a risky and, on many levels, daunting prospect. But for many, it is the only way forward – and the natural next step in a company’s life cycle.
In our previous two articles in this series, Finweek explored the opportunities presented by the nascent African e-commerce industry, as well as the ways in which businesses can position themselves for success in fast-growing African markets.
While these markets are indeed attractive propositions, and are making steady progress in becoming more business-friendly, outsiders still face significant challenges. As Greg Benjamin, Mergers and Acquisition (M& A) INTENT VS ACTION “When you look at the overall picture, and the deals that are consummated, it’s not massive,” explains Benjamin, which is a strong indication that the barriers remain high. These barriers, unsurprisingly, are vastly different in nature to those one would encounter when entering developed markets such as the US and Europe.