Mar­ket

Finweek English Edition - - FEATURE -

For any busi­ness, re­gard­less of its size or the sec­tor in which it op­er­ates, en­ter­ing new mar­kets is a risky and, on many lev­els, daunt­ing prospect. But for many, it is the only way for­ward – and the nat­u­ral next step in a com­pany’s life cy­cle.

In our pre­vi­ous two ar­ti­cles in this se­ries, Fin­week ex­plored the op­por­tu­ni­ties pre­sented by the nascent African e-com­merce in­dus­try, as well as the ways in which businesses can po­si­tion them­selves for suc­cess in fast-grow­ing African mar­kets.

While these mar­kets are in­deed at­trac­tive propo­si­tions, and are mak­ing steady progress in be­com­ing more busi­ness-friendly, out­siders still face sig­nif­i­cant chal­lenges. As Greg Ben­jamin, Merg­ers and Ac­qui­si­tion (M& A) IN­TENT VS AC­TION “When you look at the over­all pic­ture, and the deals that are con­sum­mated, it’s not mas­sive,” ex­plains Ben­jamin, which is a strong in­di­ca­tion that the bar­ri­ers re­main high. These bar­ri­ers, un­sur­pris­ingly, are vastly dif­fer­ent in na­ture to those one would en­counter when en­ter­ing de­vel­oped mar­kets such as the US and Europe.

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