What are your main ob­jec­tives?

Finweek English Edition - - ENTREPRENEUR -

For our brand part­ners we of­fer tar­geted prod­uct sam­pling to the right au­di­ence, as well as the op­por­tu­nity to mea­sure ROI (re­turn on in­vest­ment). We pro­vide brands with the op­por­tu­nity to tar­get cus­tomer profiles on a de­tailed level (lo­ca­tion, age and beauty pro­file in­sights, such as skin con­cern) as well as the pos­si­bil­ity to re­tail those tri­alled prod­ucts and ex­tended ranges on­line in or­der to per­fectly mea­sure ROI. On the cus­tomer side, we help our ru­bies dis­cover what’s re­ally worth the splurge. Beauty prod­ucts (es­pe­cially in the lux­ury sec­tor) are ex­pen­sive and we pro­vide the op­por­tu­nity for con­sumers to dis­cover what works for them be­fore they in­vest in the full-size prod­uct.

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