A NA­TION OF FLAB, OR FIT­NESS FA­NAT­ICS?

Finweek English Edition - - COVER - (21%) 45% 19% 40%

In a 2013 sur­vey by the Tar­get Group In­dex (TGI) and mar­ket re­searchers AskAfrica, of South Africans agreed that they do some form of sport or ex­er­cise at l east once a week. Only are pre­pared to pay more for foods that don’t con­tain ar­ti­fi­cial ad­di­tives, and about a fifth

are think­ing of the calo­ries in what they eat and con­sider their diet to be healthy. Wor­ry­ingly, of South Africans de­scribed them­selves as be­ing over­weight or obese.

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