A NATION OF FLAB, OR FITNESS FANATICS?
In a 2013 survey by the Target Group Index (TGI) and market researchers AskAfrica, of South Africans agreed that they do some form of sport or exercise at l east once a week. Only are prepared to pay more for foods that don’t contain artificial additives, and about a fifth
are thinking of the calories in what they eat and consider their diet to be healthy. Worryingly, of South Africans described themselves as being overweight or obese.