One-hit won­der?

Finweek English Edition - - ENTREPRENEUR -

Just be­cause a busi­ness has be­come in­cred­i­bly suc­cess­ful from one prod­uct idea doesn’t mean that it will be highly valu­able go­ing for­ward. THE ONE HIT WON­DER Wikipedia de­fines a “one-hit won­der” as a per­son or act known mainly for only a sin­gle suc­cess. The term is most of­ten used to de­scribe mu­sic per­form­ers with only one hit sin­gle or for hav­ing one sig­na­ture song that over­shad­ows their other work. How­ever, the term is used as well to de­scribe other, re­lated phe­nom­ena such as a soft­ware com­pany that only has one widely suc­cess­ful re­lease and an ath­lete known for only one ma­jor ca­reer event. NOT AL­WAYS A BAD THING Some­times a one-hit won­der can be enough to set you up for l ife; if the hit is a big enough commercial suc­cess then per­haps you don’t ever need an­other.

Harper Lee’s fa­mous novel To kill a Mock­ing­bird sold 30m copies. That’s def­i­nitely enough.

In 1994 a band you had prob­a­bly never heard of called Los Del Río recorded a song that I guar­an­tee you’ve made a fool of yourself dancing to: the “Macarena”. It sold 11m copies. Twenty-f ive per­cent of that went to

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