Just because a business has become incredibly successful from one product idea doesn’t mean that it will be highly valuable going forward. THE ONE HIT WONDER Wikipedia defines a “one-hit wonder” as a person or act known mainly for only a single success. The term is most often used to describe music performers with only one hit single or for having one signature song that overshadows their other work. However, the term is used as well to describe other, related phenomena such as a software company that only has one widely successful release and an athlete known for only one major career event. NOT ALWAYS A BAD THING Sometimes a one-hit wonder can be enough to set you up for l ife; if the hit is a big enough commercial success then perhaps you don’t ever need another.
Harper Lee’s famous novel To kill a Mockingbird sold 30m copies. That’s definitely enough.
In 1994 a band you had probably never heard of called Los Del Río recorded a song that I guarantee you’ve made a fool of yourself dancing to: the “Macarena”. It sold 11m copies. Twenty-f ive percent of that went to