Finweek English Edition - - ENTREPRENEUR -

How do you de­cide what work you do, or what busi­ness you build? The pop­u­lar ad­vice is to ‘ fol­low your pas­sion’. I’m sure you’ve heard it many times. Un­for­tu­nately, it’s wrong. We have many pas­sions. There is al­ways go­ing to be some­thing we dream of do­ing, that we re­ally want to do with our lives. If you’re in your thir­ties (or older) then you can look back and con­sider the things that you were pas­sion­ate about in the past. How many of them did you con­sider mak­ing a ca­reer out of, or as the ba­sis on which to launch a busi­ness?

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.