How do you decide what work you do, or what business you build? The popular advice is to ‘ follow your passion’. I’m sure you’ve heard it many times. Unfortunately, it’s wrong. We have many passions. There is always going to be something we dream of doing, that we really want to do with our lives. If you’re in your thirties (or older) then you can look back and consider the things that you were passionate about in the past. How many of them did you consider making a career out of, or as the basis on which to launch a business?