Look­ing

Finweek English Edition - - ENTREPRENEUR -

n 1890 Hugh Lan­ion Hall de­fied his crit­ics and started a commercial farm­ing oper­a­tion in the in­hos­pitable lands out­side of Nel­spruit. Over a century later, H L Hall & Sons is a di­ver­si­fied com­pany with in­ter­est in property, health­care and tech­nol­ogy. I was a guest of Hall & Sons at the re­cent Spring­bok-Wales game and in the morn­ing be­fore the game they guided us on a tour of their farm­lands, pack­sheds and commercial property in the area. I’m al­ways fas­ci­nated by busi­ness suc­cess and farm­ing is tough game. The tour around the or­chards got me think­ing about what Hall & Sons, and you and I, de­pend on for our suc­cess. Aside from all the hu­man in­ter­ven­tion and the value that skil­ful farm man­age­ment, mar­ket­ing and global trade brings, I couldn’t help but think of how farm­ing re­lies on the in­cred­i­bly ef­fi­cient trans­for­ma­tion of green en­ergy (sun­light) into food en­ergy and how the hu­man process is a small part of this.

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