Of the third party
Has turned a spotlight on the buying decisions and reaffirmed the role of
The writing is clearly on the wall for traditional GSM communications channels. IBM said that in all countries surveyed consumers were flocking to services like WhatsApp and WeChat and all but abandoning the SMS and other services provided directly by operators. In the extreme, Brazil, Mexico, Turkey, Greece, the Netherlands and Spain all have OTT services as the top three channels used for communications.
Telecommunications providers aren’t always fond of being considered plumbers when it comes to their role in the market, but as Vodacom founder Alan Knott Craig once remarked to me, “They are plumbers . . . so they best make peace with it.”