Finweek English Edition - - INSIGHT -

ECO­NOMIC CHANGE WILL BE DRIVEN BY MO­BILE COM­MU­NI­CA­TIONS Mo­bile me­dia will drive eco­nomic change, Or­rill be­lieves. There will be grow­ing eco­nomic ac­tiv­ity in this space as more and more peo­ple around the world in­crease their con­tent con­sump­tion us­ing the de­vice in their pock­ets. This is where these two de­rived their in­spi­ra­tion from when start­ing out, and it’s what mo­ti­vates them to pioneer into new mar­kets. The next such mar­ket is West Africa, but sup­ported from SA. “The con­ti­nent has seen a marked in­crease in the num­ber of smart­phone users and the pred­i­ca­tion is that by 2018 25% of mo­bile phones will be smart­phones, but those driv­ing the economies of Africa are still us­ing ba­sic fea­ture phones,” states Or­rill, “Our fo­cus is on the 75% us­ing non-smart­phones.”

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