CON­SUMER

Finweek English Edition - - COVER - BUY­ING ON­LINE:

sumers con­sider so­cial me­dia to be a good source of in­for­ma­tion, there is a rise in the num­ber of peo­ple that see so­cial me­dia as a new way of com­mu­ni­cat­ing dis­sat­is­fac­tion and also a rise in those con­sid­er­ing so­cial me­dia to be a waste of time. The SA user deems it less of a waste of time than do their global peers al­though they place less im­por­tance on it than they did in pre­vi­ous re­search. While it is not seen as a re­place­ment for the per­sonal ad­viser, it’s seen as play­ing a role in the de­ci­sion mak­ing process. Tellingly, South Africans are not as con­cerned as their global coun­ter­parts about the risk of data abuse.

While a mi­nor per­cent­age of the buy­ing process, car pur­chas­ing on­line al­most dou­bled. As did con­sumer loans. And a sig­nif­i­cant amount of SA con­sumers over and above their global coun­ter­parts are buy­ing health in­sur­ance on­line rather than through a bro­ker or agency net­work. House­hold in­sur­ance also showed sig­nif­i­cant growth.

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