sumers consider social media to be a good source of information, there is a rise in the number of people that see social media as a new way of communicating dissatisfaction and also a rise in those considering social media to be a waste of time. The SA user deems it less of a waste of time than do their global peers although they place less importance on it than they did in previous research. While it is not seen as a replacement for the personal adviser, it’s seen as playing a role in the decision making process. Tellingly, South Africans are not as concerned as their global counterparts about the risk of data abuse.
While a minor percentage of the buying process, car purchasing online almost doubled. As did consumer loans. And a significant amount of SA consumers over and above their global counterparts are buying health insurance online rather than through a broker or agency network. Household insurance also showed significant growth.