Business do­ing good

Finweek English Edition - - ENTREPRENEUR -

After a so­cial en­ter­prise called FoodPods ap­peared i n Fin­week, it re­ceived just the i nvest­ment i njec­tion it needed to scale into a ma­jor op­er­a­tion that will have a big im­pact on food se­cu­rity in Western Cape town­ships.

Peter Shrimp­ton is up to his el­bows in com­post. The im­pact in­vestor is pre­par­ing crates to be planted with vegetables at a so­cial business which he founded in Kaya­mandi, near Stel­len­bosch. Built dur­ing apartheid in the 1950s to keep black mi­grant labour off farms, the av­er­age house­hold in­come in the town­ship is about R2 400 a month. Cen­sus data shows that the em­ploy­ment rate for the area is at 51.5%.

Food se­cu­rity is an is­sue here, as it is in much of South Africa, a coun­try where 14m peo­ple don’t know where their next

meal will come from. Shrimp­ton wants to change this, and that’s why he’s labour­ing with the com­mu­nity in Kaya­mandi, one of the four Cape-based FoodPods fran­chises that forms part of Heart Cap­i­tal. Un­like other busi­nesses that mostly pur­sue profit, Heart Cap­i­tal funds sus­tain­able projects for so­cial and en­vi­ron­men­tal good in town­ships.

Fin­week f irst fea­tured Shrimp­ton’s im­pact in­vest­ment business in its 12 Septem­ber 2013 is­sue, but a lot has

Peter Shrimp­ton

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