ALL ABOUT ANNETTS
Annetts has had experience of working in MTN’s tough markets in Nigeria and Iran – he obviously knows how to make money for the business.
He started his career in 1995 as product manager at MTN SA. Annetts was also part of the startup team that was responsible for setting up MTN Uganda and Rwanda.
He has also served as general manager (products and services development) for MTN Nigeria, and in this role he designed, implemented and l aunched the first Mobile Virtual Private Network (VPN) platform in Africa.
After Nigeria, Annetts moved to Iran as the chief marketing and strategy officer, and contributed immensely towards growing MTN Irancell’s subscriber base to over 36.2m in j ust five years. This feat set the MTN Group record for the highest number of activations per day.
Annetts’ term i n Nigeria was characterised by unprecedented success and a string of glowing accolades for the operation.
When asked if he is responsible for MTN SA’s turnaround during the l aunch of the i Phone 6 i n Sandton on 23 October, Annetts was diplomatic and laughed off the suggestion.
Not one t o gl oat, Annetts referred enquiries on this subject to his boss Ahmad Farroukh.