Finweek English Edition - - TECHNOLOGY -

An­netts has had ex­pe­ri­ence of work­ing in MTN’s tough mar­kets in Nige­ria and Iran – he ob­vi­ously knows how to make money for the business.

He started his ca­reer in 1995 as prod­uct man­ager at MTN SA. An­netts was also part of the startup team that was re­spon­si­ble for set­ting up MTN Uganda and Rwanda.

He has also served as gen­eral man­ager (prod­ucts and ser­vices de­vel­op­ment) for MTN Nige­ria, and in this role he de­signed, im­ple­mented and l aunched the first Mo­bile Vir­tual Pri­vate Net­work (VPN) plat­form in Africa.

After Nige­ria, An­netts moved to Iran as the chief mar­ket­ing and strat­egy of­fi­cer, and con­trib­uted im­mensely to­wards grow­ing MTN Iran­cell’s sub­scriber base to over 36.2m in j ust five years. This feat set the MTN Group record for the high­est num­ber of ac­ti­va­tions per day.

An­netts’ term i n Nige­ria was char­ac­terised by un­prece­dented suc­cess and a string of glow­ing ac­co­lades for the op­er­a­tion.

When asked if he is re­spon­si­ble for MTN SA’s turn­around dur­ing the l aunch of the i Phone 6 i n Sand­ton on 23 Oc­to­ber, An­netts was diplo­matic and laughed off the sug­ges­tion.

Not one t o gl oat, An­netts re­ferred en­quiries on this sub­ject to his boss Ahmad Far­roukh.

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