A con­fus­ing Taste

Finweek English Edition - - INSIDE -

Taste an­nounced that it bought Arthur Ka­plan Jew­ellers for R85m in cash. This fits nicely with NWJ, which has been do­ing very well for the group. But I crit­i­cised the NWJ ac­qui­si­tion when it hap­pened and I feel the same way about the Arthur Ka­plan deal. Sure, Taste is do­ing well in this space and adding Arthur Ka­plan helps a bunch, but it leaves me con­fused as to what Taste is. Is it in the fast-food business or in the jew­ellery business? CEO Carlo Gon­zaga once sug­gested to me that it was about brand man­age­ment, but I re­main un­con­vinced and as I have writ­ten re­cently, the Domino’s Pizza deal is go­ing to take a large amount of money and man­age­ment’s time.

Carlo Gon­zaga

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