Mobile analytics company Flurry defines a ‘ mobile addict ’ as a consumer that launches apps more than 60 times per day. According to the company, in March 2014 there were 176m mobile addicts – up from 79m in March of 2013. Mobile addicts were 52% female and 48% male, compared to 48% female and 52% male for an average mobile user. part of any workshop or programme is disconnecting from devices.
“We ask delegates to leave their phones, tablets and laptops alone for the morning,” she explains.
“So many business people really struggle with this, and find themselves feeling increasingly restless without their phone attached to their arm.”
This will undoubtedly be the major challenge for any corporate wellness programme or business leader looking to proactively tackle digital burnout. Separating employees (a nd e ven themselves) from their digital lives – even for an hour – is no small task.