MO­BILE AD­DICTS

Finweek English Edition - - INSIGHT -

Mo­bile an­a­lyt­ics company Flurry de­fines a ‘ mo­bile ad­dict ’ as a con­sumer that launches apps more than 60 times per day. Ac­cord­ing to the company, in March 2014 there were 176m mo­bile ad­dicts – up from 79m in March of 2013. Mo­bile ad­dicts were 52% fe­male and 48% male, com­pared to 48% fe­male and 52% male for an av­er­age mo­bile user. part of any work­shop or pro­gramme is dis­con­nect­ing from de­vices.

“We ask del­e­gates to leave their phones, tablets and lap­tops alone for the morn­ing,” she ex­plains.

“So many business peo­ple re­ally strug­gle with this, and find them­selves feel­ing in­creas­ingly rest­less with­out their phone at­tached to their arm.”

This will un­doubt­edly be the ma­jor chal­lenge for any cor­po­rate well­ness pro­gramme or business leader look­ing to proac­tively tackle dig­i­tal burnout. Sep­a­rat­ing em­ploy­ees (a nd e ven them­selves) from their dig­i­tal lives – even for an hour – is no small task.

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