Groupon has stated that travel is its fastest- growing business category, which i nspired the launch of a dedicated mobile app called Getaways.
Getaways is a free app for iOS and Android which focuses on travel packages and hotels. According to the Groupon Getaways division, in the year to the third quarter of 2014, Groupon had over $908m in gross travel billings (just under 13% of all of Groupon’s total gross billings in that period). That represented growth of 69% for that year.
“E-commerce is revolutionising the way people exchange goods and services, and the travel industry is no different,” says Emilian Popa, CEO of Groupon South Africa. “As people become more tech-savvy, they’re becoming their own travel agents, utilising online booking tools and mobile apps to organise their holidays.”