4. Be prepared and willing to take a journey with your customers. They’ll help you find success.
Mark Forrester, co-founder, WooThemes: At WooThemes, we started out selling beautiful, off-the-shelf website templates (themes) for WordPress [a free and open-source blogging tool]. We were fortunate to be doing this at the right time, at the right place. Over the course of three years, our customers told us the sort of templates they wanted to buy from us – business brochure themes, video blogging themes, magazine themes, restaurant themes and even real estate themes. That’s what we made, and our revenues grew.
What our customers persistently asked for was online shop themes. We didn’t know how we were going to build such complicated themes or support such technical functionality, but we knew we had to listen.
Fast-forward to today and we’re now the biggest e-commerce toolkit for WordPress, with WordPress powering over 23% of the internet.
We would have never taken that chance on e-commerce if it weren’t for our vocal customers. Listen to them attentively.