4. Be pre­pared and will­ing to take a jour­ney with your cus­tomers. They’ll help you find suc­cess.

Finweek English Edition - - ENTREPRENEUR -

Mark For­rester, co-founder, WooThemes: At WooThemes, we started out sell­ing beau­ti­ful, off-the-shelf web­site tem­plates (themes) for Word­Press [a free and open-source blog­ging tool]. We were for­tu­nate to be do­ing this at the right time, at the right place. Over the course of three years, our cus­tomers told us the sort of tem­plates they wanted to buy from us – business brochure themes, video blog­ging themes, mag­a­zine themes, restau­rant themes and even real es­tate themes. That’s what we made, and our rev­enues grew.

What our cus­tomers per­sis­tently asked for was on­line shop themes. We didn’t know how we were go­ing to build such com­pli­cated themes or support such tech­ni­cal func­tion­al­ity, but we knew we had to lis­ten.

Fast-for­ward to to­day and we’re now the big­gest e-com­merce tool­kit for Word­Press, with Word­Press pow­er­ing over 23% of the in­ter­net.

We would have never taken that chance on e-com­merce if it weren’t for our vo­cal cus­tomers. Lis­ten to them at­ten­tively.


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