SA’s wine in­dus­try

Finweek English Edition - - IN BRIEF - South Afri ca’s wine in­dus­try

Grapes

1997

2008

2013

has in­creased its con­tri­bu­tion to GDP and the num­ber of peo­ple em­ployed, ac­cord­ing to a new study com­mis­sioned by the South African Wine In­dus­try In­for­ma­tion and Sys­tems (SAWIS). The study, which looks at the sec­tor be­tween 2008 and 2013, found that it con­trib­uted R36.1bn to the econ­omy in 2013, or 1.2%, up from R26.2bn in 2008.

I t gen­er­ated di­rect and i ndirect em­ploy­ment for 289 151 peo­ple, up from 275 606 in 2008. At the same time, the na­tional area un­der vine­yard in 2013, at 99 680ha, was 1.6% lower than in 2008.

While per capita wine con­sump­tion in SA has been hov­er­ing at just be­low 7 litres in re­cent years, over­all de­mand has been grow­ing by about 4% a year as new con­sumers en­ter the mar­ket, it said. The num­ber of pri­vate wine cel­lars has also been climb­ing, reach­ing al­most 500 by 2013.

The growth in lo­cal wine sales, which has grown 38.4% in value terms over the pe­riod, has helped to off­set the on­go­ing decline in the brandy mar­ket, which saw vol­umes drop by 28% com­pared to 2008, the study found. It takes roughly five litres of wine to pro­duce one litre of brandy.

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