SA’s wine industry
has increased its contribution to GDP and the number of people employed, according to a new study commissioned by the South African Wine Industry Information and Systems (SAWIS). The study, which looks at the sector between 2008 and 2013, found that it contributed R36.1bn to the economy in 2013, or 1.2%, up from R26.2bn in 2008.
I t generated direct and i ndirect employment for 289 151 people, up from 275 606 in 2008. At the same time, the national area under vineyard in 2013, at 99 680ha, was 1.6% lower than in 2008.
While per capita wine consumption in SA has been hovering at just below 7 litres in recent years, overall demand has been growing by about 4% a year as new consumers enter the market, it said. The number of private wine cellars has also been climbing, reaching almost 500 by 2013.
The growth in local wine sales, which has grown 38.4% in value terms over the period, has helped to offset the ongoing decline in the brandy market, which saw volumes drop by 28% compared to 2008, the study found. It takes roughly five litres of wine to produce one litre of brandy.