M’hudi Wines: Breaking transformation barriers
Twelve years ago Malmsey Rangaka, a trained clinical ps y c holog is t , pu r s ued a business opportunity in wine farming. Known as the force behind M’hudi Wines, she and her husband Diale are the pioneering entrepreneurs heading South Africa’s first black-owned wine farm.
Over the past decade, M’hudi Wines, located 15km outside Stellenbosch, has grown into a three-tiered business. The wine side of the business, as Rangaka explains, boasts three ranges of wine: the Platinum brand, the Say Lovey brand, launched in 2014, and the sparkling wine brand known as ‘Palesa’. M’hudi recently received t wo Premium Awards from South African Airways for its red wines.
Beyond wine, the business is also involved in fruit production, including guavas, and tourism. It now boasts a wine-tasting facility, bed and breakfast and a venue to host dances.
Despite the business’s rapid growth, Rangaka says they never anticipated this success when they bought the farm through the Land Bank in 2003. Initially, they just farmed fruit and by 2005 they had produced their first wine.
“We started with nothing basically, other than our savings, our pensions and our home, which we gave to the bank,” says Rangaka. The family had to learn about wine-farming along the way. She says it was difficult to f ind acceptance in the industry especially from industry players. “We had to take our brand out there and we still had to convince the consumer that our wine is as good as the wine of our neighbour.”
Penetrating the local market proved
M’hudi wines is a family-run business with local and global market penetration. Daughter and local marketer
Three generations of Rangaka women. Malmsey, her daughter Lebogang and
granddaughter Kwena The Rangaka family head and viticulturist and export marketer Daughter-in-law and administrative and financial assistant Matriarch and CEO of M’hudi Wines
Granddaughter Son and marketing manager Two of the M’hudi wine brands available on the market, Platinum and Say Lovey.