Do you need a personal brand?
Today, one could easily be forgiven for thinking that success is more about having l oya l l eg i ons of Twit t er followers, a quirky blog and a slick LinkedIn page than actual talent and industry experience. Indeed, we are living in the rather f ickle era of the ‘personal brand ’, where marketing yourself has arguably become just as important – i f not more so – than educating yourself. Countless books, seminars, websites and cleverly branded ‘gurus’ are devoted to helping you build a great personal brand, with an everexpanding set of tools and platforms available for the purpose.
Yet many potential employers, clients and even colleagues are starting to see through the sometimes thin packaging of social media-fuelled fame and are questioning how much substance really lies beneath the bluster. Value outweighing ego Does this mean that it’s time to ditch the