For de­vel­op­ing an au­then­tic and awe­some ‘brand of you’

Finweek English Edition - - INSIGHT -

Rod­ney of­fers the fol­low­ing ad­vice:

De­cide what you want to be. If you try to be all things to all peo­ple, you’ll end up diluting your brand.

Prac­ti­cally, try to get con­sis­tent user­names and domain names for your on­line prop­er­ties. Doc­u­ment your jour­ney reg­u­larly. Be hon­est. The ad­van­tage of be­ing a hu­man brand is that you are ac­tu­ally hu­man. Use this to your ad­van­tage by be­ing hon­est and gen­uine − al­low­ing peo­ple to buy into your ex­pe­ri­ences more deeply.

Be dif­fer­ent. Try to find some­thing that helps you stand out and adds a new twist to the sto­ries you’re telling.

Un­der­stand early on that it’s re­ally tough to sep­a­rate you from the brand you cre­ate. If you want this to be­come a busi­ness, know that at some point you need to trans­fer the good­will from your per­sonal brand to the busi­ness brand so that you can step away.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.