For developing an authentic and awesome ‘brand of you’
Rodney offers the following advice:
Decide what you want to be. If you try to be all things to all people, you’ll end up diluting your brand.
Practically, try to get consistent usernames and domain names for your online properties. Document your journey regularly. Be honest. The advantage of being a human brand is that you are actually human. Use this to your advantage by being honest and genuine − allowing people to buy into your experiences more deeply.
Be different. Try to find something that helps you stand out and adds a new twist to the stories you’re telling.
Understand early on that it’s really tough to separate you from the brand you create. If you want this to become a business, know that at some point you need to transfer the goodwill from your personal brand to the business brand so that you can step away.