Wi th Wines of South Africa on trans­for­ma­tion in the in­dus­try

Finweek English Edition - - ENTREPRENEUR - BY Buhle Nd­weni

The South African wine in­dus­try has al­ways been viewed as be­ing pre­dom­i­nantly white. But steps have been taken within the sec­tor in an at­tempt to trans­form the land­scape. asked Wines of SA’s mar­ket manager for Amer­i­cas & Africa Matome Mbatha about this: How far has SA’s BEE wine­mak­ing in­dus­try pro­gressed in com­par­i­son to the vet­eran wine­mak­ers? I think each BEE brand should look into what area of the value chain they have strength in and fo­cus in the area to de­velop and grow their brand. Are there any larger wine­mak­ers form­ing part­ner­ships with the smaller BEE wine­mak­ers and trans­fer­ring skills?

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