Q: A: Q: A:

Finweek English Edition - - ENTREPRENEUR -

Yes, Thandi Wine is an ex­am­ple of many ini­tia­tives within the wine in­dus­try where an emerg­ing wine brand got sup­port from an es­tab­lished large wine­maker and to­day is a stand-alone prof­itable and sus­tain­able busi­ness. Is there any­thing gov­ern­ment is do­ing or can do to change the land­scape of BEE wine­mak­ers and make them more pro­gres­sive in SA and in­ter­na­tion­ally? There are a num­ber of pro­grammes that the gov­ern­ment is en­gaged in to as­sist and sup­port the emerg­ing busi­ness, such as Ex­port Mar­ket­ing As­sis­tance Schemes of the dti [depart­ment of trade and in­dus­try] and plat­forms cre­ated through Wines of South Africa at trade fairs to en­sure that BEE brands get to be vis­i­ble and the his­tor­i­cally dis­ad­van­taged in­di­vid­u­als get to tell their sto­ries in the wine busi­ness. What op­por­tu­ni­ties or av­enues could BEE wine­mak­ers try to pen­e­trate so they are more suc­cess­ful in the lo­cal mar­ket?

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