Finweek English Edition - - IN BRIEF -

The amount photo pin- up site Pin­ter­est is re­port­edly look­ing to raise in a fresh round of fund­ing, which would value the busi­ness at $11bn. This would be more than dou­ble its $5bn val­u­a­tion re­ceived last year, and is an in­di­ca­tion of grow­ing faith among in­vestors that Pin­ter­est’s re­cent push i nto dig­i­tal ad­ver­tis­ing is work­ing, re­ported. I t only started al­low­ing ad­ver­tis­ers to use Pro­moted Pins in Jan­uary, fol­low­ing a test run with a se­lect few ad­ver­tis­ers last year. Pin­ter­est aims to be the “num­ber one place to dis­cover new things”.

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