South African Breweries
Says HR director Khaya Ngcwembe: “SAB is viewed as an organisation that is financially strong and that has achieved market success both locally and globally. We have an exciting portfolio of brands and are known as an organisation that provides people with challenging work and supportive leaders. Ultimately, it is the combination of these characteristics that makes SAB an attractive employer brand.”
SAB offers people who come into the organisation the opportunity to grow – there are examples of bursary holders who enter the company at a junior level and then progress to senior positions.
SAB’s talent manager Vanessa Crawford says that employees tend to have high energy levels. They are passionate about the business and proud of the company’s position in the market. On the outside, this translates into talent seeing SAB as an attractive employer.
“In our search to find South Africa’s top young talent we visit students on campus. When we visit a campus some of our previous bursars and graduates will accompany us because they can engage with the students in a more authentic way. Through their experiences the students get to experience the passion and see career development in action. So we generate a high level of application rates because students understand that at SAB you buy into a career, not a job.” •••
Winner: Industry best/Most attractive employer ranked by business professionals