South African Brew­eries

Finweek English Edition - - COVER -

Says HR direc­tor Khaya Ngcwembe: “SAB is viewed as an or­gan­i­sa­tion that is fi­nan­cially strong and that has achieved mar­ket suc­cess both lo­cally and glob­ally. We have an ex­cit­ing port­fo­lio of brands and are known as an or­gan­i­sa­tion that pro­vides peo­ple with chal­leng­ing work and sup­port­ive lead­ers. Ul­ti­mately, it is the com­bi­na­tion of th­ese char­ac­ter­is­tics that makes SAB an at­trac­tive em­ployer brand.”

SAB of­fers peo­ple who come into the or­gan­i­sa­tion the op­por­tu­nity to grow – there are ex­am­ples of bur­sary hold­ers who en­ter the com­pany at a ju­nior level and then progress to se­nior po­si­tions.

SAB’s tal­ent manager Vanessa Craw­ford says that em­ploy­ees tend to have high en­ergy lev­els. They are pas­sion­ate about the busi­ness and proud of the com­pany’s po­si­tion in the mar­ket. On the out­side, this trans­lates into tal­ent see­ing SAB as an at­trac­tive em­ployer.

“In our search to find South Africa’s top young tal­ent we visit stu­dents on cam­pus. When we visit a cam­pus some of our pre­vi­ous bur­sars and grad­u­ates will ac­com­pany us be­cause they can en­gage with the stu­dents in a more au­then­tic way. Through their ex­pe­ri­ences the stu­dents get to ex­pe­ri­ence the pas­sion and see ca­reer devel­op­ment in ac­tion. So we gen­er­ate a high level of ap­pli­ca­tion rates be­cause stu­dents un­der­stand that at SAB you buy into a ca­reer, not a job.” •••


Win­ner: In­dus­try best/Most at­trac­tive em­ployer ranked by busi­ness pro­fes­sion­als

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