SA tourism sector not scratching the surface
Tour i s m may be a major c ont r i butor t o j obs a nd economic activity, but South Africa has huge untapped potential and there could even be a decline in the sector due to controversial new visa rules.
From an economic angle, visitors here for leisure, business, medical and other reasons added a total R323bn to GDP (9.5%), the latest available statistics from the World Travel & Tourism Council (WTTC) show. This is expected to rise by 3.6% a year to R478.3bn (9.8% of GDP) by 2024, it said. The sector directly supported 645 500 jobs (4.6% of total employment), a figure that is expected to rise by 2.4% a year to 840 000 (5.1% of overall employment) by 2024.
As things stand, SA “is not scratching the surface” in the overseas market, WTTC CEO David Scowsill said