SA tourism sec­tor not scratch­ing the sur­face

Finweek English Edition - - INSIGHT -

Tour i s m may be a ma­jor c ont r i bu­tor t o j obs a nd eco­nomic ac­tiv­ity, but South Africa has huge un­tapped po­ten­tial and there could even be a decline in the sec­tor due to con­tro­ver­sial new visa rules.

From an eco­nomic an­gle, vis­i­tors here for leisure, busi­ness, med­i­cal and other rea­sons added a to­tal R323bn to GDP (9.5%), the lat­est avail­able statis­tics from the World Travel & Tourism Coun­cil (WTTC) show. This is ex­pected to rise by 3.6% a year to R478.3bn (9.8% of GDP) by 2024, it said. The sec­tor di­rectly sup­ported 645 500 jobs (4.6% of to­tal em­ploy­ment), a fig­ure that is ex­pected to rise by 2.4% a year to 840 000 (5.1% of over­all em­ploy­ment) by 2024.

As things stand, SA “is not scratch­ing the sur­face” in the over­seas mar­ket, WTTC CEO David Scowsill said

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