Mapping urban India: An estimated $8bn opportunity
India will see the greatest migration to cities of any country in the world over the next 35 years, with over 400m new inhabitants flooding into urban areas, according to new research by development consultancy Dalberg. Infrastructure will continue to grow too: from 2007 to 2013, for example, India’s road network expanded by 25%, while the number of total businesses increased by one-third.
As India’s cities continue to expand, even painstakingly compiled maps will be outdated within a year or two. The solution lies in Smart Maps, which go far beyond providing a simple view of what the world around us looks like or the distance between point A and Point B. They cover a broad range of detailed data, allow users to interact with information easily and intuitively, are built to update quickly and correctly as the environment changes, and form a platform for new and innovative applications.
Whether it is informing commuters of real-time traffic restrictions, offering tailored suggestions about points of interest based on previous user behaviour, or enabling businesses to add their own details to reach more consumers, Smart Maps fundamentally enrich users’ daily interactions, Dalberg says.