Map­ping ur­ban In­dia: An es­ti­mated $8bn op­por­tu­nity

Finweek English Edition - - INSIDE -

In­dia will see the great­est migration to cities of any coun­try in the world over the next 35 years, with over 400m new in­hab­i­tants flood­ing into ur­ban ar­eas, ac­cord­ing to new re­search by devel­op­ment con­sul­tancy Dal­berg. In­fra­struc­ture will con­tinue to grow too: from 2007 to 2013, for ex­am­ple, In­dia’s road net­work ex­panded by 25%, while the num­ber of to­tal busi­nesses in­creased by one-third.

As In­dia’s cities con­tinue to ex­pand, even painstak­ingly com­piled maps will be out­dated within a year or two. The so­lu­tion lies in Smart Maps, which go far be­yond pro­vid­ing a sim­ple view of what the world around us looks like or the dis­tance be­tween point A and Point B. They cover a broad range of de­tailed data, al­low users to in­ter­act with in­for­ma­tion eas­ily and in­tu­itively, are built to up­date quickly and cor­rectly as the en­vi­ron­ment changes, and form a plat­form for new and in­no­va­tive ap­pli­ca­tions.

Whether it is in­form­ing com­muters of real-time traf­fic re­stric­tions, of­fer­ing tai­lored sug­ges­tions about points of in­ter­est based on pre­vi­ous user be­hav­iour, or en­abling busi­nesses to add their own de­tails to reach more con­sumers, Smart Maps fun­da­men­tally en­rich users’ daily in­ter­ac­tions, Dal­berg says.

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