Finweek English Edition - - SPOTLIGHT -

Buy­ing off-plan comes with its own set of chal­lenges for po­ten­tial home­own­ers, not least of which is the abil­ity to visu­alise the com­pleted space. And un­der­stand­ing how you will in­ter­act in the space from a 2D plan is near im­pos­si­ble – un­til now.

Cre­ated by Blok to bridge that dilemma, the be­spoke app show­cases the com­pany’s off-plan apart­ments, util­lis­ing a gam­i­fi­ca­tion­type move­ment that en­ables clients to walk through the apart­ments vir­tu­ally and see sur­round­ing ar­eas and views. And it doesn’t stop at the front door. The app is as much about the neigh­bour­hood as it is about the home.

“It’s been an adventure and we didn’t know if it would work,” says Van Emb­den. But it does. The cus­tomde­signed and pro­duced tech­nol­ogy – the first of its kind lo­cally – even won gold at the re­cent Book­mark Awards. The ground-break­ing app has al­ready gar­nered en­quiries from two real es­tate bro­ker­ages and two de­vel­op­ers lo­cally. But ap­peal is not con­fined to the lo­cal mar­ket. “We are work­ing with our first de­vel­oper in Lon­don who is cur­rently re­view­ing the prod­uct for their next res­i­den­tial devel­op­ment,” says Van Em­den.

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