Buying off-plan comes with its own set of challenges for potential homeowners, not least of which is the ability to visualise the completed space. And understanding how you will interact in the space from a 2D plan is near impossible – until now.
Created by Blok to bridge that dilemma, the bespoke app showcases the company’s off-plan apartments, utillising a gamificationtype movement that enables clients to walk through the apartments virtually and see surrounding areas and views. And it doesn’t stop at the front door. The app is as much about the neighbourhood as it is about the home.
“It’s been an adventure and we didn’t know if it would work,” says Van Embden. But it does. The customdesigned and produced technology – the first of its kind locally – even won gold at the recent Bookmark Awards. The ground-breaking app has already garnered enquiries from two real estate brokerages and two developers locally. But appeal is not confined to the local market. “We are working with our first developer in London who is currently reviewing the product for their next residential development,” says Van Emden.