Rosebank: The comeback suburb
The Johannesburg suburb of Rosebank may not have been front of mind in latter years as a chic area in which to live, work and play, but an increasingly urbanfocused society is changing that. As have long commutes and reliance on private transport, which have led to a decline in the popularity of suburb living and a revival in the appeal of urban space along quality transport corridors.
Always a unique business and residential area with a deep-rooted pedestrian and street l i fe culture, Rosebank began to show signs of decay when interest began to shift towards outlying suburbs. But the catalyst to the area’s renaissance has been its Gautrain station, with commercial, retail and residential development in the node swelling as a result.
“Over the past three years alone, close “The refurbishment of firstly the Firs, then the Mall, and now work being done on the Zone, has moved Rosebank up the scale on the retail and entertainment front,” he adds.
The modernisation and redevelopment of the Rosebank Mall, an investment of around R920m from JSElisted fund owner Hyprop, was recently completed, almost doubling its lettable area to 62 000m2.
Clearly, confidence in Rosebank is not in short supply, unsurprising if one takes into account that the precinct is home to the third-largest high-rise business centre after Sandton Central and the inner city. Standard Bank’s new head office, together with other office developments, has increased the number of office workers in the node, according to Reynolds.
Nedbank has exposure to numerous