Finweek English Edition - - ENTREPRENEUR -

win­dow is a big advertising space and re­ally draws peo­ple in.”

Richard­son s ay s t hat word of mouth has been her great­est ally ‒ she has at­tracted more busi­ness through rec­om­men­da­tions than any­thing else. This she puts down to al­ways do­ing ev­ery job to the best of her abil­ity. “I will not leave a job un­til I’m happy with it. And I think peo­ple ap­pre­ci­ate that,” she says.

Cre­ative ex­cel l ence i s a l ways a sus­tain­able busi­ness model, some­thing that An­na­p­atat’s growth and suc­cess proves.

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