CO-FOUNDER OF THE MONEY SCHOOL Parry co-created The Money School, a financial education business. She has business qualifications from the University of Johannesburg and Jönköping International Business School in Sweden. Parry co-founded specialist mining news website Miningmx.com, which was sold to what was then FinMedia24*, with David McKay. She worked as publisher for FinMedia24’s digital financial media titles before being appointed head of the digital division for Media24 Developing Markets. I was incredibly lucky to meet with David McKay early on in my career. He wanted to start an online mining news site and needed someone to work with him. He took a chance on me. He said if we couldn’t make a profit within three months I’d be out of a job. If we did make a profit, he’d make me a shareholder in the business. He was true to his word. We had a lot of fun building and growing one of the very few profitable standalone news sites at the time. That break set me up both professionally and financially and I’ll always be grateful to him for that. The first was when I had to work out my two-year earn-out after selling Miningmx. I had a steep learning curve during the tail end of that period when there was a significant management restructuring at very senior levels of the group business and it materially impacted our working environment. Similarly, I was completely blindsided when I was retrenched when I was three months pregnant. To anyone considering starting their own business, I always recommend having your first customer lined up, if not already on the books, before jumping ship from your existing job into your new venture. If you have an idea but aren’t sure where to start, Noah Kagan of AppSumo has a great step-by-step guide to starting a R10 000-a-month business in one weekend.
ANY ADVICE FOR THOSE WHO WANT TO MAKE IT IN YOUR SECTOR?