MD OF EBONY + IVORY ADVERTISING AND
CO-FOUNDER OF ZELLYCO.COM Hatchuel completed her BA Communications degree at the University of Johannesburg in 2002. She assisted in getting an SME off the ground in Australia, which won Best Small Business in 2004. At the age of 25, she entered with Tokyo Sexwale. Making it to the top five resulted in her being head-hunted by Paul Middleton at Ebony + Ivory Advertising. At the end of last year she launched an online accessories business together with her mother Zelda Arnott that has attracted 11 000 fans in its six months of existence and is already profitable, she says.