Finweek English Edition - - TOP WOMEN - Par­tic­i­pat­ing in the first sea­son of Tokyo Sexwale’s it was while par­tic­i­pat­ing on this show that the founder of Ebony + Ivory Advertising was at­tracted to my strate­gic ap­proach to mar­ket­ing com­mu­ni­ca­tions. I learnt in­valu­able lessons and analo­gies about


CO-FOUNDER OF ZELLYCO.COM Hatchuel com­pleted her BA Com­mu­ni­ca­tions de­gree at the Univer­sity of Johannesburg in 2002. She as­sisted in get­ting an SME off the ground in Aus­tralia, which won Best Small Busi­ness in 2004. At the age of 25, she en­tered with Tokyo Sexwale. Mak­ing it to the top five re­sulted in her be­ing head-hunted by Paul Mid­dle­ton at Ebony + Ivory Advertising. At the end of last year she launched an online ac­ces­sories busi­ness to­gether with her mother Zelda Arnott that has at­tracted 11 000 fans in its six months of ex­is­tence and is al­ready prof­itable, she says.

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