Finweek English Edition - - TOP WOMEN - It was time to per­son­ally chal­lenge my­self out­side of the cor­po­rate space or the fa­mil­iar. My man­ager at the time told me about his MBA ex­pe­ri­ence and it sounded like the stim­u­lus I needed. Al­ready dur­ing my stud­ies I no­ticed the ben­e­fit it pro­vided my ca


AMER­I­CAN TO­BACCO SA Morokane is a brand man­ager at BAT and sees the reg­u­la­tions in the in­dus­try as an op­por­tu­nity to find cre­ative mar­ket­ing so­lu­tions. She has worked for a num­ber of brands pre­vi­ously, in­clud­ing Stan­lib, Brand SA and Sti­morol. She men­tors young en­trepreneurs and two of her mentees pro­duced the in­ter­na­tion­ally ac­claimed film,

In fu­ture, she plans to travel and teach peo­ple what she has learnt. The op­por­tu­nity to work for Brand SA; it opened my mind. The ex­pe­ri­ence gave me great per­spec­tive and I had the op­por­tu­nity to see the big­ger pic­ture – what each in­dus­try con­trib­utes to my coun­try lo­cally and abroad. It be­came clear that strong brands can shape the fu­ture. I was an eco­nom­ics ma­jor in my first year, not do­ing great be­cause I was dis­en­gaged. The week I was think­ing of paus­ing my stud­ies, we did a Red Bull case study in mar­ket­ing. For the first time, I heard some­thing that sounded like what I would want to do with my life.

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