BRAND MANAGER AT BRITISH
AMERICAN TOBACCO SA Morokane is a brand manager at BAT and sees the regulations in the industry as an opportunity to find creative marketing solutions. She has worked for a number of brands previously, including Stanlib, Brand SA and Stimorol. She mentors young entrepreneurs and two of her mentees produced the internationally acclaimed film,
In future, she plans to travel and teach people what she has learnt. The opportunity to work for Brand SA; it opened my mind. The experience gave me great perspective and I had the opportunity to see the bigger picture – what each industry contributes to my country locally and abroad. It became clear that strong brands can shape the future. I was an economics major in my first year, not doing great because I was disengaged. The week I was thinking of pausing my studies, we did a Red Bull case study in marketing. For the first time, I heard something that sounded like what I would want to do with my life.