LESSONS FROM A WINNING INNOVATOR
WRITES: Digital technologies are here to stay – that message isn’t new – and they are already disrupting ways South Africans do business – a lesson the transport industry learnt with the introduction of Uber.
Every industry has its own examples. From my own experience, it often feels like the local media industry is simply trying to deal with all the digital platforms being thrown at it – a case of just adapting copy written for print to fit digital devices.
I believe the same happens in many other sectors. Websites are created, shopping baskets added to those websites, and developers are paid my monthly salary per hour to develop an app overnight – all to deal with the advance of digital technologies.
But while many of us, like the media industry, are all playing catch-up, others are coming up with new, innovative ideas. And monetising these ideas.
So how do you get ahead of the game? GreatSoft CEO, Bruce Morgan (see story on page 42), shares his philosophy with Finweek. And considering that GreatSoft – which provides integrated cloud-based management solutions to accounting firms – recently won the FNB Business Innovation Award, it might be worth heeding Morgan’s advice. Every month each of his team’s developers spends two days working on something that does not fall within their job description. They do this to stimulate the f low of creative juices, he says, and it has already resulted in advantages for the company’s client base.
While many bosses around the globe would be able to see the benefit in such a system, an equal number would shrug it off as they cannot afford to have their highly-skilled employees wasting time dabbling with less important matters.
Morgan would probably say companies cannot afford not to.
Those willing to invest in new ideas are likely to be the ones who’ll be on the money.