SA’s GreatSoft has its head in the cloud
Bruce Morgan, CEO of award-winning cloud-based solutions provider GreatSoft, recently spoke to Finweek. He revealed GreatSoft’s plans for the future and shared his drive for making a mark in the world “without any arrogance”.
GreatSoft is the first company in Africa to provide fully i ntegrated c l oud- based pr ac t i c e management sof t ware solutions to accounting practices and f irms. The software is aimed at minimising time needed for administrative t a sk s i n order t o maximise the time available for billable services, according to the company’s website.
The s of t wa r e i nt eg r a t e s a nd streamlines operations across multiple offices, currencies and jurisdictions and can be accessed through the public cloud or installed on a client’s private server. Clients that have installed the software on their servers include Deloitte, EY, Grant Thornton, KPMG, Mazars and Moore Stephens.
Morgan says he didn’t start t he company f rom scratch, but instead bought it from his previous employer – a listed company. He acquired a small division that was distributing software from Australia. In 2000 he divorced himself from the business by building a new product that was rebranded into GreatSoft.
The real game changer for GreatSoft came as a result of an online MBA Morgan started via a Netherlands Business School, he says. During his studies, he did a lot of reading and research, which helped him understand the business of Facebook and LinkedIn – applications that were both built on the cloud. He saw a need for a cloud-based solution for accounting and auditing firms because most companies were still offering software for the desktop.