SA’s GreatSoft has its head in the cloud

Bruce Mor­gan, CEO of award-win­ning cloud-based so­lu­tions provider GreatSoft, re­cently spoke to Fin­week. He re­vealed GreatSoft’s plans for the fu­ture and shared his drive for mak­ing a mark in the world “with­out any ar­ro­gance”.

Finweek English Edition - - INSIDE - BY GUGU LOURIE

GreatSoft is the first com­pany in Africa to pro­vide fully i nte­grated c l oud- based pr ac t i c e man­age­ment sof t ware so­lu­tions to ac­count­ing prac­tices and f irms. The soft­ware is aimed at min­imis­ing time needed for ad­min­is­tra­tive t a sk s i n or­der t o max­imise the time avail­able for bil­l­able ser­vices, ac­cord­ing to the com­pany’s web­site.

The s of t wa r e i nt eg r a t e s a nd stream­lines oper­a­tions across mul­ti­ple of­fices, cur­ren­cies and ju­ris­dic­tions and can be ac­cessed through the public cloud or in­stalled on a client’s pri­vate server. Clients that have in­stalled the soft­ware on their servers in­clude Deloitte, EY, Grant Thorn­ton, KPMG, Mazars and Moore Stephens.

Mor­gan says he didn’t start t he com­pany f rom scratch, but in­stead bought it from his pre­vi­ous em­ployer – a listed com­pany. He ac­quired a small di­vi­sion that was dis­tribut­ing soft­ware from Aus­tralia. In 2000 he di­vorced him­self from the busi­ness by build­ing a new prod­uct that was re­branded into GreatSoft.

The real game changer for GreatSoft came as a re­sult of an online MBA Mor­gan started via a Nether­lands Busi­ness School, he says. Dur­ing his stud­ies, he did a lot of read­ing and re­search, which helped him un­der­stand the busi­ness of Face­book and LinkedIn – ap­pli­ca­tions that were both built on the cloud. He saw a need for a cloud-based so­lu­tion for ac­count­ing and au­dit­ing firms be­cause most com­pa­nies were still of­fer­ing soft­ware for the desk­top.

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