Gareth Pon – Africa’s Instagram virtuoso
Africa’s top Instagrammer, Gareth Pon, dreams of going into space, but until that happens, he’s f irmly grounded by a career that sees him travel the world creating out-of-this world photographs and videos. Ask Pon what he does and he’ll tell you he tells stories using pixels.
Most of those pixels are on Instagram where, as of 6 August, the mobile photographer, videographer and creative consultant has over 244 000 followers.
“Instagram has made international reach and exposure a lot more possible,” says Pon of the free and easy-to-use social media service that enables people to snap photographs and take video clips with a mobile device and share them online. The exposure on Instagram has given him, and many others around the world, the opportunity to grow an audience and potential clients in a unique way, he says.
“I can honestly say that prior to Instagram I would not have dreamt of doing what I am doing now. It’s changed my perception of the photography and social media industry as a whole,” the visual storyteller explains.
“I’ve been able to collaborate and work with brands locally and internationally purely because I was g i ven t he opportunity to showcase my work via a very modern and untraditional medium.”