Gareth Pon – Africa’s In­sta­gram vir­tu­oso

Finweek English Edition - - LIFE - BY MANDY DE WAAL

Africa’s top In­sta­gram­mer, Gareth Pon, dreams of go­ing into space, but un­til that hap­pens, he’s f irmly grounded by a ca­reer that sees him travel the world cre­at­ing out-of-this world pho­to­graphs and videos. Ask Pon what he does and he’ll tell you he tells sto­ries us­ing pix­els.

Most of those pix­els are on In­sta­gram where, as of 6 Au­gust, the mo­bile pho­tog­ra­pher, videog­ra­pher and cre­ative con­sul­tant has over 244 000 fol­low­ers.

“In­sta­gram has made in­ter­na­tional reach and ex­po­sure a lot more pos­si­ble,” says Pon of the free and easy-to-use so­cial media ser­vice that en­ables peo­ple to snap pho­to­graphs and take video clips with a mo­bile de­vice and share them online. The ex­po­sure on In­sta­gram has given him, and many oth­ers around the world, the op­por­tu­nity to grow an au­di­ence and po­ten­tial clients in a unique way, he says.

“I can hon­estly say that prior to In­sta­gram I would not have dreamt of do­ing what I am do­ing now. It’s changed my per­cep­tion of the pho­tog­ra­phy and so­cial media in­dus­try as a whole,” the vis­ual sto­ry­teller ex­plains.

“I’ve been able to col­lab­o­rate and work with brands lo­cally and in­ter­na­tion­ally purely be­cause I was g i ven t he op­por­tu­nity to show­case my work via a very mod­ern and un­tra­di­tional medium.”

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