MASSMART PLAYING ONLINE
IN NOVEMBER 2014, Massmart’s Makro revealed plans to launch a locker-based pick-up service as a means to provide additional delivery options for shoppers. This new delivery option was to supplement the home delivery and in-store click and collect solutions already offered by Makro stores.
“We remain excited at the potential of this channel,” the company informed investors. “Analysis of online customer purchasing behaviour has indicated that click-and-collect customers typically make further purchases in-store when collecting their online purchases.
“While still effectively in testphase, the new Makro pick-up locker project demonstrates our willingness to innovate, and during September 2015 we will launch a Commercial Customer online solution.”