An app to boost employment
Mobile app recruitment solution Giraffe is making it cheaper and easier for jobseekers to find suitable employment.
mobile app recruitment solution Giraffe is a platform where employers can recruit staff faster and cheaper than any other way, and mediumskilled jobseekers (earning between R3 000 to R12 000 a month) can use their cellphones to look for employment, as opposed to going door-to-door and dropping off their CVs or trawling through job sites.
“Since nearly everyone has a cellphone, why not use [them] to reduce the unemployment rate?” says CEO Anish Shivdasani.
Giraffe, which currently operates in Johannesburg and Pretoria, was co-founded by Shivdasani and his business partner Shafin Anwarsha, and was officially launched in February 2015. The duo was working on a project for a consultancy that specialises in telecoms and digital almost two years ago when they decided to venture into the mobile tech start-up route. Shortly after that, Giraffe was born.
The thought process behind the idea was to create a platform that would enable jobseekers to create their CVs on their cellphones. After doing this, the jobseekers would then have job opportunities that suit their education and qualifications sent to them via SMS, explains Shivdasani.
The blue-collar jobseekers would include cashiers, waiters, shop assistants, factory workers, construction workers and drivers. White-collar employment opportunities would include positions such as call centre agents, receptionists, junior administrative staff, entry level accountants and bookkeeping staff, data capturers and salespeople.
How it works
Employers seeking medium-skilled workers are able to register with Giraffe and fill out a simple staff request form. In the form they state the type of opportunities they have, the number of employees they are seeking, the qualifications required, job location and the salary being offered.
“It takes three minutes to complete this form,” says Shivdasani.
While jobseekers use the service free of charge, potential employers load job adverts on the Giraffe app at a fee, which is how this tech start-up earns revenue. To match a potential employee with an employer, the Giraffe app uses software containing an algorithm that automatically searches through the database and matches suitable candidates to the criteria specified by the potential employer. The app will inform people of job opportunities close to their homes, which Shivdasani says proves costeffective since candidates do not have to spend a lot of money on commuting to and from work. “This means jobseekers have more disposable income and are therefore more likely to stick with the job for longer – which is great for the employer as well,” he says.
Shivdasani says what’s different about the Giraffe app is that, unlike traditional recruitment agencies, it saves the candidates time and money because the match between employee and employer happens via the mobile platform. And unlike many other agencies and recruiters, Giraffe doesn’t deduct money from users’ salaries after they’ve found a job. The Giraffe software eliminates the need for human interaction between recruitment agent and a potential candidate. “Normally a recruitment agency uses manual processes to source, screen and contact candidates. But because we use a machine to do all this, it’s over ten times cheaper and faster than a normal recruitment agent. You can get candidates within 48 hours.” Another advantage is that Giraffe has a greater reach than many recruitment agencies, given the number of candidates on its database, Shivdasani adds.
“There’s no shortage of people looking for a job, but finding the right person for the job is what is challenging for employers,” he says. “[Registering] on your cellphone as a jobseeker is completely free. The CV goes onto the Giraffe database, and then you receive an SMS inviting you for a concrete interview.”
Matching candidates reply “yes” for a job interview and a second SMS informs them of the time and place of the interview.
The app currently has over 100 000 registered members looking for jobs. Shivdasani says more than 20 000 people have been invited to interviews arranged via the app. From these interviews, approximately 1 000 people have received jobs.
What’s different about the Giraffe app is that, unlike traditional recruitment agencies, it saves time and money for the candidates.