Coaching to get organisational culture aligned
Company strategy and corporate culture should be aligned for an organisation to be sustainable and successful. But how is that achieved?
in this time of uncertainty, following a coaching approach in organisations bring mutual understanding, consensus around a table where informed decisions can be taken and brings clarity where there are complexities. A coaching approach can give people vision or help them create a vision for themselves. That goes for leadership teams and individuals in an organisation.
This was the subject at USB Executive Development (USB-ED) and finweek’s regular We Read For You presentation recently held in Cape Town and Johannesburg. The book reviewed was Coaching Leadership Teams – getting organisational culture aligned, written and presented by Dr Salomé van CollerPeter and aimed at helping team leaders, coaching practitioners and organisational effectiveness specialists discover how to do just that.
Central to the theme of the book is the question of how one should go about successfully managing coaching projects that focus on teams and alignment.
According to Van Coller-Peter leaders in both small and large organisations have two main streams of activities to conduct. Firstly a strategy for a vision, mission and goals, and secondly a corporate culture for how business is conducted with ethos becoming more and more a part of it.
“Although it takes time, organisations have to align strategy and corporate culture to build a sustainable business or organisation.”
Corporate strategy provides the competitive advantage as companies cannot compete so much on price anymore. It is more to do with why customers come back to do business with a company and it is because they want more of “you” and your products.
Therefore, companies have to look at how they treat people and what values they want to instil internally and externally. People want to feel they have a purpose in the organisation, are part of it and that they are making an important contribution. That is ultimately why they come to work.
Key to the coaching task is how an organisation can take its values and translate them into leadership practices. For this the values of the leadership of an organisation should be put on the table and discussed.
The big question is: What are the values and actions the company want to be remembered by? What actions are being taken to ensure that everyone in the organisation is aligned in their conduct?
“Strong corporate cultures have strong alignment among its subcultures and to bring that about one has to start at the top of an organisation. Corporate culture facilitates business and has everything to do with it. It needs to be at the centre of strategy,” Van Coller-Peter said.
“Strong corporate cultures have strong alignment among its subcultures and to bring that about one has to start at the top of an organisation.”
Dr Salomé van Coller-Peter