Social entrepreneur and managing director of coffee roastery Bean There, Jonathan Robinson, and his sister Sarah went into the coffee business not only with the aim of offering their customers a quality product, but also to promote the fair trade of Afric
operating from their roastery in Braamfontein, Johannesburg, two blocks from Wits University, where he’s an alumnus, Jonathan Robinson empowers small-scale farmers across the African continent through his direct fair-trade business model.
The homely aroma of coffee wafts from the customer-facing bar as the roasting machine gently hums in the background. On the counter, bags of freshly roasted fair-trade coffee from six countries on the continent – Ethiopia, Kenya, Tanzania, Rwanda, Burundi and the Democratic Republic of the Congo – are displayed. These can be bought directly from the roastery.
When arrived for the interview, a group of culinary students was being given a tour – they learnt about the basics of coffee picking on the farms and were shown what a