The growth of an as­set man­ager

Anet Ahern has been at the helm of PSG As­set Man­age­ment for four years. She talks about tak­ing this as­set man­ager to the next level.

Finweek English Edition - - ON THE MONEY - By Jana Jacobs

when speak­ing to Anet Ahern, it quickly be­comes clear why she has had such a suc­cess­ful and im­pres­sive ca­reer in as­set man­age­ment. Sharp, to the point, and with 30-plus years of ex­pe­ri­ence in the in­dus­try, the cur­rent CEO of PSG As­set Man­age­ment has pretty much done it all.

Af­ter start­ing as an ad­min as­sis­tant in Allan Gray’s trad­ing of­fice in 1986, she moved on to be­come a port­fo­lio man­ager at Syfrets be­fore join­ing BoE As­set Man­age­ment. In 2005, San­lam Multi Man­ager In­ter­na­tional ap­proached her, and she spent six years there as CEO. This was the first time she man­aged a global busi­ness, one with R100bn in as­sets un­der man­age­ment.

“I am very for­tu­nate. I learnt a lot,” says Ahern when asked how her jour­ney un­folded. In 2012, af­ter tak­ing a year­long break, Ahern re­searched the vi­a­bil­ity of start­ing her own com­pany. She soon re­alised that it would be very hard to get crit­i­cal mass with­out distri­bu­tion.

New op­por­tu­ni­ties

“It’s rel­a­tively easy to get to your first R5bn in as­sets, but then you are stuck.” Fur­ther, she didn’t see a shift in the ex­treme con­cen­tra­tion of the top five fund man­agers hap­pen­ing quickly, but felt strongly that it was on the cards. “I thought if you wanted to be any­thing in this in­dus­try, you wanted to be a next-tier in­cum­bent. You wanted to be some­one that CEO of PSG As­set Man­age­ment

Anet Ahern

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