Dy­namic, con­nected and stylish

The pow­er­ful new BMW 5 Se­ries is char­ac­terised by im­proved ef­fi­ciency and en­hanced con­nec­tiv­ity, as well as an im­pres­sive ar­ray of semi-au­ton­o­mous and safety fea­tures.

Finweek English Edition - - ADVERTORIAL BMW -

the pop­u­lar­ity of the BMW 5 Se­ries saw more than 7.6m sold across the first six gen­er­a­tions. Now the new sporty, el­e­gant and stylish sev­en­th­gen­er­a­tion BMW 5 Se­ries sedan aims to cap­i­talise on that pop­u­lar­ity and suc­cess. The new BMW 5 Se­ries hits the roads in South Africa this month with en­hanced dy­nam­ics, a for­mi­da­ble line-up of as­sis­tance sys­tems, an un­matched de­gree of con­nec­tiv­ity and a new and in­no­va­tive op­er­at­ing sys­tem.

“The sev­enth gen­er­a­tion of the BMW 5 Se­ries points the way into the fu­ture, as we have de­fined it with our NUM­BER ONE > NEXT strat­egy. We see tech­no­log­i­cal lead­er­ship, emo­tion­ally rich prod­ucts and dig­i­tal­i­sa­tion as es­sen­tial fac­tors in achiev­ing suc­cess. I’m in no doubt that the new BMW 5 Se­ries will set new bench­marks tech­no­log­i­cally,” says Har­ald Krüger, chair­man of the board of man­age­ment at BMW AG.

EN­HANCED DE­SIGN AND AERO­DY­NAM­ICS

Slightly longer and wider than its pre­de­ces­sor, the quin­tes­sen­tial sporty busi­ness sedan ex­udes el­e­gance, style and ath­letic prow­ess. A flow­ing roofline to the wide rear end and short front over­hang un­der­score the pre­mium sedan’s elon­gated sil­hou­ette and mus­cu­lar­ity.

It is 100kg lighter than its pre­de­ces­sor and drag has been re­duced by 10%. Both con­trib­ute to a per­for­mance that is more dy­namic than that of the pre­vi­ous-gen­er­a­tion model. Top-class ma­te­ri­als and supreme build qual­ity are hall­marks of the 5 Se­ries. En­larged di­men­sions, a low­ered in­stru­ment panel and free­stand­ing dis­play add to the roomi­ness of the so­phis­ti­cated in­te­rior.

Ex­tended stor­age op­tions, greater legroom and head­room for rear pas­sen­gers, com­fort­able leather seats with mas­sage func­tion, four-zone cli­mate con­trol com­plete with ion­i­sa­tion and air fra­granc­ing max­imise the lev­els of on-board com­fort.

Op­tional rear-seat en­ter­tain­ment in­cludes two 10.2-inch screens with DVD player as well as MP3, USB and head­phone con­nec­tions. Pas­sen­gers can also ac­cess en­ter­tain­ment func­tions like TV, ra­dio or DVD changer and surf the in­ter­net.

Lug­gage ca­pac­ity is an am­ple 530 litres. The boot can be au­to­mat­i­cally closed or opened us­ing the car’s key or by a care­fully aimed flick of the foot when stand­ing at the rear of the ve­hi­cle.

IN­NO­VA­TIVE TECH­NOL­OGY, IN­TU­ITIVE OP­ER­A­TION

The lat­est-gen­er­a­tion iDrive sys­tem pro­vides the in­tu­itive us­abil­ity that BMW strives for. Now there are mul­ti­ple ways for the driver to in­ter­act with the sys­tem.

Apart from usual man­ner of us­ing the iDrive Con­troller, the driver can use ges­tures, voice con­trol or the 10.25-inch touch screen to ac­cess nav­i­ga­tion, tele­phone and en­ter­tain­ment fea­tures as well as ve­hi­cle func­tions.

BMW ges­ture con­trol al­lows sim­ple move­ments of the hand or fin­gers to be de­tected by a 3D sen­sor and trans­lated into com­mands for a va­ri­ety of func­tions.

There is no need to use set spo­ken com­mands with BMW’s In­tel­li­gent Voice As­sist. Now BMW 5 Se­ries driv­ers can for­mu­late their re­quests in ev­ery­day lan­guage and sim­ply ask, for ex­am­ple, where the near­est Ital­ian restau­rant is.

Help­ing driv­ers keep eyes on the road, the lux­ury sedan’s mul­ti­colour head-up dis­play projects a wealth of in­for­ma­tion onto the windscreen in­clud­ing cur­rent traf­fic con­di­tions, nav­i­ga­tion in­struc­tions or warn­ings from the driver as­sis­tance sys­tems.

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