For a bet­ter connection

In 2013 Jac­ques du Toit took over the reins of Vox Tele­com. He talks about the strat­egy he has been im­ple­ment­ing over the past four years, and the telco’s plans to in­crease its ICT mar­ket share.

Finweek English Edition - - ON THE MONEY SPOTLIGHT -

we’re­def­i­nitely start­ing to eat some of the in­cum­bents’ cake,” says Vox Tele­com CEO Jac­ques du Toit, sit­ting across the ta­ble in the com­pany’s head of­fice. “We have an ag­ile ap­proach, whereas the in­cum­bents can’t move that quickly.”

Du Toit looks pleased with him­self, per­haps smug in the knowl­edge that Vox Tele­com’s share­hold­ers have just backed him with a R550m war chest to make fur­ther in­roads into the tele­coms and IT mar­kets.

The com­pany’s key pri­or­i­ties? Rolling out fi­bre and al­most dou­bling its sales force.

Du Toit is also proud that Vox Tele­com was re­cently recog­nised as hav­ing the high­est achieved broad­band speed in the South African mar­ket, af­ter tests by ac­tivist web­site MyBroad­band. The achieved speed was 907 456 kbps.

In Jan­uary 2013, co-CEOs of Vox Tele­com, Dou­glas Reed and An­gus MacRobert, stepped down and Vox Orion CEO Jac­ques du Toit took the reins.

At the time Reed said that Du Toit’s en­ergy, dy­namism, at­ten­tion to de­tail and over­all man­age­ment skills would stand him in good stead. Du Toit says he sold his first cell­phone in April 1994, through a part-time job sell­ing phones as a free­lance agent, while he was still at the Univer­sity of Pretoria (Tuks). Clearly an early adopter, he has been in the tele­coms space ever since.

Af­ter leav­ing Tuks, he joined Aztec Com­mu­ni­ca­tions, jumped to Orion Cel­lu­lar and later Orion Tele­com, which would even­tu­ally be bought out by DataPro, and be­come Vox Tele­com.

A year af­ter Du Toit took the reins at Vox Tele­coms, its share­hold­ers RMB, Metier and In­vestec, de­cided to sell the com­pany.

It was de­ci­sion in­vestors ul­ti­mately did not fol­low through with and led to Vox’s new strat­egy four years ago to ver­ti­cally in­te­grate the com­pany, which would re­quire in­vest­ment into the com­pany’s in­fra­struc­ture. At the time Vox Tele­com re­alised that if it was go­ing to re­ally com­pete it was go­ing to have to com­bine its telco and in­ter­net ser­vice provider busi­nesses, ex­plains Du Toit. “If you don’t own mul­ti­ple pieces of the in­fra­struc­ture value chain, then you have CEO of Vox Tele­com

Vox Tele­com was re­cently recog­nised as hav­ing the high­est achieved broad­band speed in the South African mar­ket.

Vox Tele­com’s head of­fice is in Waver­ley, Jo­han­nes­burg.

Jac­ques du Toit

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.