For a better connection
In 2013 Jacques du Toit took over the reins of Vox Telecom. He talks about the strategy he has been implementing over the past four years, and the telco’s plans to increase its ICT market share.
we’redefinitely starting to eat some of the incumbents’ cake,” says Vox Telecom CEO Jacques du Toit, sitting across the table in the company’s head office. “We have an agile approach, whereas the incumbents can’t move that quickly.”
Du Toit looks pleased with himself, perhaps smug in the knowledge that Vox Telecom’s shareholders have just backed him with a R550m war chest to make further inroads into the telecoms and IT markets.
The company’s key priorities? Rolling out fibre and almost doubling its sales force.
Du Toit is also proud that Vox Telecom was recently recognised as having the highest achieved broadband speed in the South African market, after tests by activist website MyBroadband. The achieved speed was 907 456 kbps.
In January 2013, co-CEOs of Vox Telecom, Douglas Reed and Angus MacRobert, stepped down and Vox Orion CEO Jacques du Toit took the reins.
At the time Reed said that Du Toit’s energy, dynamism, attention to detail and overall management skills would stand him in good stead. Du Toit says he sold his first cellphone in April 1994, through a part-time job selling phones as a freelance agent, while he was still at the University of Pretoria (Tuks). Clearly an early adopter, he has been in the telecoms space ever since.
After leaving Tuks, he joined Aztec Communications, jumped to Orion Cellular and later Orion Telecom, which would eventually be bought out by DataPro, and become Vox Telecom.
A year after Du Toit took the reins at Vox Telecoms, its shareholders RMB, Metier and Investec, decided to sell the company.
It was decision investors ultimately did not follow through with and led to Vox’s new strategy four years ago to vertically integrate the company, which would require investment into the company’s infrastructure. At the time Vox Telecom realised that if it was going to really compete it was going to have to combine its telco and internet service provider businesses, explains Du Toit. “If you don’t own multiple pieces of the infrastructure value chain, then you have CEO of Vox Telecom
Vox Telecom was recently recognised as having the highest achieved broadband speed in the South African market.
Vox Telecom’s head office is in Waverley, Johannesburg.
Jacques du Toit