Keep­ing us riv­eted to the ra­dio

More than a just a house­hold voice on the air, multi-faceted DJ Fresh is a pro­lific mu­sic maker and suc­cess­ful busi­ness­man.

Finweek English Edition - - ON THE MONEY - By Glenda Wil­liams

barely a minute af­ter sit­ting down with DJ Fresh, and I’m dou­bled over with laugh­ter. Fresh is not only one of the most recog­nised and dy­namic voices on air, he is also distin­guished by his un­mis­tak­ably in­fec­tious laugh.

Now 44, the man that keeps us riv­eted to our ra­dio, first with YFM then 5FM and now with Metro FM, has grown his brand and ca­reer be­yond that which his par­ents could ever have imag­ined.

Born and raised in Botswana, this dy­namic man with huge pres­ence is to­day one of South Africa’s top en­ter­tain­ment per­son­al­i­ties. Apart from an il­lus­tri­ous ca­reer in ra­dio pre­sent­ing, he is a pro­lific in­ter­na­tional club DJ, a sought-af­ter tele­vi­sion per­son­al­ity, pop­u­lar social media sen­sa­tion and suc­cess­ful busi­ness­man.

Gym and boxing fit with an im­pos­ing physique, tat­tooed Fresh com­mands at­ten­tion wher­ever he goes. But while he has been part of the SA en­ter­tain­ment in­dus­try for decades, it was no easy jour­ney get­ting to where he now is.

As a kid he was a bit of a mav­er­ick and by his own ad­mis­sion, dis­rup­tive in class. “I was bored. They were bor­ing me to death,” he tells fin­week.

He was just 13 when his par­ents packed him off to board­ing school. “They fig­ured I needed to wake up and board­ing school was that. It’s a gentler form of con­scrip­tion, al­beit a con­scrip­tion of love,” he says wryly.

It was not a par­tic­u­larly happy time

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