7 0 % .
Mass customisation versus mass production
Mass production (as in product) has happened a long time ago in investment management through the introduction of mutual funds and more recently exchangetraded funds. The new frontier in retirement investing is mass customisation (as in customised solution), which by definition is a manufacturing and distribution technique combining the flexibility and personalisation of “custom-made” with the low unit costs associated with mass production. The true challenge is indeed to find a way to provide a large number of individual investors with meaningful dedicated investment solutions.
Different investors have different goals, as discussed above. Therefore the safe goalhedging building blocks should be (mass)