5 WAYS TO MARKET YOUR CROWDFUNDING CAMPAIGN
HERE ARE FIVE THINGS TO DO WHEN MARKETING YOUR CROWDFUNDING CAMPAIGN, WHETHER IT’S TO YOUR EXISTING NETWORK, YOUR SOCIAL MEDIA FOLLOWERS, OR A NEW AUDIENCE:
1. Choose your ideal crowdfunding platform. There are several crowdfunding platforms, each with its own advantages and disadvantages. Kickstarter is by far the largest crowdfunding platform around, but it has an “all or nothing” policy and if you don’t reach your goal, you forfeit all your donations. Other options include IndieGoGo, Fundable, GoFundMe, WeFunder and AngelList.
2. Create a website. While your crowdfunding page will be your main fundraising tool initially, it’s also worth creating a website for your product/concept launch. This is because crowdfunding has a time limit – so you only have a certain time period to raise the funds you need, after which your crowdfunding page will be no longer. Your website will then become the main location for your continued marketing and communication efforts.
3. Make a video. Video can be an extremely effective sales tool, as it can really paint a picture and tell a story to your potential investors. Consider creating an explainer video for your cause, which you can then include on your crowdfunding platform, YouTube and website. Don’t make your video too long: two minutes or less is a good length.
4. Create an email campaign. Most of your initial donations will come from people you already know, so compile your contacts into an email list so that you can easily tell them about your campaign. Consider creating a properly designed HTML email that outlines your idea, states why they should invest, and includes links to your website and/or explainer video.
5. Leverage “super” connectors in your network. Within the network of people you know, there will be people who have huge numbers of followers themselves. It’s worth contacting them separately to pitch your cause, and ask them if they’d be willing to share your appeal with their own network.
A proper marketing strategy for your crowdfunding efforts will help you reach more potential funders, and raise the money you need to realise your business idea.