O­ver R1-bn in­ves­ted in O­pel South A­fri­ca

George Herald - Auto Dealer - - News -

O­pel Ger­ma­ny has set up a w­hol­ly o­w­ned sub­si­di­a­ry, O­pel South A­fri­ca (Pty) Ltd, which has in­ves­ted o­ver R700-mil­li­on in parts, war­ran­ty and ser­vi­ce plans for O­pel cu­s­to­mers in Sout­hern A­fri­ca.

In ad­di­ti­on to the Ger­man in­ves­t­ment, O­pel’s South A­fri­can de­a­lers­hip net­work has an­noun­ced a R20-mil­li­on in­ves­t­ment in cor­po­ra­te i­den­ti­ty fa­ci­li­ty up­gra­des to bring the new O­pel de­a­lers­hips in li­ne with the brand’s in­ter­na­ti­o­nal look. Lo­cal lis­ted gi­ant U­ni­trans has the dis­tri­bu­tor rig­hts for O­pel in Sout­hern A­fri­ca and has e­lected to em­ploy lo­cal sig­na­ge con­trac­tors to roll out the new brand i­den­ti­ty.

“O­pel wants to sti­mu­la­te ad­di­ti­o­nal lo­cal job cre­a­ti­on and sup­port lo­cal bu­si­ness. Our lo­cal sup­pliers met the Ger­man re­qui­red stan­dards,” said B­ri­an Hun­ter, ge­ne­ral ma­na­ger of U­ni­trans O­pel Sout­hern A­fri­ca. T­he­re are cur­rent­ly 35 ful­ly o­pe­ra­ti­o­nal O­pel de­a­lers­hips, with mo­re ex­pected to o­pen o­ver the next 60 mont­hs as the brand re­gains its tracti­on lo­cal­ly.

Bill Mott, O­pel’s di­rec­tor of in­ter­na­ti­o­nal sa­les o­pe­ra­ti­ons in Ger­ma­ny, in­di­ca­ted that the ma­nu­fac­tu­rer is fo­cu­sed on gro­wth in Sout­hern A­fri­ca and has cle­ar ob­jecti­ves to a­chie­ve this. “We view South A­fri­ca as a very im­por­tant mar­ket,” Mott sta­ted. “South A­fri­ca is a stra­te­gic in­ves­t­ment for O­pel and our aim is to ta­ke the brand from strength to strength in South A­fri­ca and ot­her key mar­kets.”

B­ri­an Hun­ter ad­ded, “We are de­lig­h­ted that in­ves­t­ment in the O­pel brand in South A­fri­ca has now ex­cee­ded R1,5-bil­li­on w­hen one com­bi­nes the in­ves­t­ment of O­pel In­ter­na­ti­o­nal, the U­ni­trans O­pel dis­tri­bu­tor and the group of de­a­lers. We es­ti­ma­te that this in­ves­t­ment now em­ploys o­ver 1 000 pe­op­le.”

Ha­ving been in South A­fri­ca for o­ver

80 y­e­ars, O­pel is one of the ol­dest car brands o­pe­ra­ting in the coun­try and it has built a so­lid re­pu­ta­ti­on. The South A­fri­can Guild of Motoring Jour­na­lis­ts (SAGMJ) vo­ted the O­pel Astra as the South A­fri­can Car of the Y­e­ar for 2017 af­ter it was al­so a­war­ded Car of the Y­e­ar for 2016 in 12 Eu­ro­pe­an coun­tries, as well as O­ver­all Eu­ro­pe­an Car of the Y­e­ar for 2016.

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